How to Rank on Google Maps in 2020 - Vikas SEO Super Hero
Today, I will discuss to improve local business on Google Maps. There are different methods to make your brand online in the market in which one of the best ways listing because customers still use Google to find a business near them.
You can improve your local business ranking need to update step by step using Google My Business
Improve Your Info
Your business may not appear in relevant searches near you. Perform the following tasks in Google My Business to maximize the frequency with which your customers see your business in local search results. By providing and updating business information in Google My Business, Google can evaluate your business locally and improve the presence of Search and Maps.
Fill The Complete Data
Local results prefer the most relevant results to any search, and companies with complete and accurate information are easier to combine with the right searches. Make sure you've entered all of your business information into Google My Business so customers know more about what you're doing, where you are, and when to visit us. Please provide information such as (but not limited to) your physical address, phone number, category and attributes. Make sure you keep this information up to date when your business changes.
Locations
Check your business locations to give users of Google products like Maps and Search the best chance of showing up
Keep Your Hours Accurate
By entering and updating opening times, including special opening times for holidays and special events, potential customers are informed when they are available and they can be sure that they are open when they travel to your location.
Manage and Respond To Reviews
Interact with customers by responding to reviews they give about your business. Answering reviews shows that you value your customers and the comments they make about your business. High-quality, positive reviews from your customers improve your company's visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave comments by creating a link that they can click to post comments.
Add Business Related Photos
Adding photos to your listings shows people your goods and services and can help you tell the story of your business. Accurate and attractive images can also show potential customers that your company offers what they are looking for.
How Google determines the local ranking
Local results are mainly based on relevance, distance, and awareness. These factors help you find the best match for your search. For example, Google's algorithms could decide that a company that is further from your location is more likely to have what it is looking for than a closer company, and therefore rank it higher in local results.
Relevance
Relevance refers to how well a local listing matches what someone is looking for. By adding complete and detailed business information, Google can better understand your business and tailor your listing to relevant searches.
Distance
How far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google calculates the distance based on what is known about their location.
Prominence
Prominence refers to how well known a company is. Some places are more popular in the offline world, and search results try to reflect this in the local ranking. For example, famous museums, famous hotels or well-known trademarks, which are known to many people, can also play a prominent role in local search results.
After complete the above process, the top-ranking factor is below to ranking in Google Maps
- Google My Business Profile
- Quality Link Building
- Review signals
- On-page Relevance
- Create Citation
- Behavioral signals
- Personalization
- Social Relevance
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